ConsumerBase data is ideal for highly targeted Offline, Online and Multi-channel marketing campaigns. Our database consists of more than 77 million U.S. consumer records collected since 2001. Data is collected through our own websites and those of our co-registration partners.

Our data stands apart because of our strict hygiene standards and behavioral enhancements. All records are regularly validated against the National Change Of Address (NCOA) database to ensure accuracy. Further, we solicit regular email offers to our more than 38 million records that contain emails, collect the click-stream information and aggregate it into more than 40 in-house Special Interest Files. Currently this yields more than 200,000 monthly hotline records.

Records are enhanced with additional demographic, lifestyle, ethnic and telephone overlays.

Data/Virtual Data Installs:
ConsumerBase Data Installs provide the raw materials for those wishing to build new databases or enhance existing ones. Installs are available for sale or on a monthly rental (royalty or fixed-fee) basis. Further, our files contain behavioral-based click data useful in targeted campaigns, modeling and the building of Prospect Databases. This not only enables enhanced analytics on existing customers, but also provides better targeting of new prospects.

Those who implement ConsumerBase Data Installs benefit by having a permanent asset that can be used for understanding/analyzing clients and building long-term business strategies.

Data Enhancements:
ConsumerBase Data Enhancements are available on our installed records or as additions to preexisting data. We have a wide range of enhancement categories that include basic information such as gender, age, household income, and other lifestyle selects.

Additionally, ConsumerBase offers behavioral enhancements that allow marketers to target consumers based upon interest categories. Our exclusive, in-house collection of more than 40 Special Interest Files ranging from Apparel to Weight Loss give marketers the ability to target beyond simple attributes and into demonstrated behavior.

Data Hygiene:
The ConsumerBase Data Hygiene package includes National Change of Address (NCOA); Delivery Sequence File (DSF); and Locatable Address Conversion System (LACS). Collectively, they save time and money because they can dramatically reduce costs for undeliverable mail as well as cut the cost of postage by adding presort data.

Email Appends:
The Email Append suite from ConsumerBase enables our clients to add email information to their existing consumer records in order to reach customers or prospects electronically at the individual and household level. And, with match rates that consistently fall between 20-30 percent, our Email Append can make an immediate impact.

After our matching process is complete, we deploy permission passes to all matches in order to extend every courtesy possible towards opting out.

We have experience in providing appends and reverse appends to Fortune 500 companies as well as major service bureaus.

For the latest DMA Append Guidelines, click here.

List Rental: Postal/Email/Telephone
Our list rental data is available for postal, email and telephone records. It consists of demonstrated, category-specific click data. Pricing is based upon a standard "Universal" rate and other selects can be made on top of that. See our Data Card Page for specific information on available lists, counts and pricing.

Match and Deploy:
The Match and Deploy product allows marketers with a prospect database to reach potential clients via email. ConsumerBase matches the database with emails and deploys third-party emails with a client's offer. This is a cost-effective method for reaching potential customers electronically with built-in compliance standards.

Data Modeling:
The ConsumerBase Data Modeling package allows you to hone in on the traits that are common among your customer base. This allows marketers to better understand which consumers are their best targets (and who is not) and to discover commonalities that may have otherwise gone unnoticed. Armed with such information, campaigns can be overhauled or better targeted to improve the efficiency of efforts.